The last guest of the events organized by the Department of Communication Arts and where the sector managers shared their experiences with students was İlker Müftüoğlu, President of the Advertising Agency of “aklı fikri”. Müftüoğlu, who met the students of the Department of Communication Arts at the event titled "Be the Head of Your Own Agency - Behind the Screen of Digital Advertising" held on May 13, 2020 at 15:00 on the Adobe Connect Virtual Classroom Application; He shared his experiences on many subjects from education life to career journey. “Feel Free to Do Internship” İlker Müftüoğlu, who started his speech by saying that he loves his job, stated that he has not had anything other than advertising in his mind since his university education. Müftüoğlu, who explained that he started his career as an intern in an agency, like every young person who started his career, advised students to do internships in large advertising agencies. İlker Müftüoğlu emphasized that it is also important to work as FreeLance, describing internship as a first but important step in his career journey, especially in big advertising agencies. Mentioning that working in this way has attractive aspects such as being the boss of your own business, Müftüoğlu also emphasized that you should take care of all kinds of work in freelance discipline. Müftüoğlu answered the question marks in the minds of the students on this subject by saying “You have a certain duty while working in an agency. If you are a copywriter, you are only responsible for that job, but when you set up your own agency, you will have to do both the job of the creative team and the customer representative at the same time. ” "The Original Boss Is The Advertiser” Ilker Müftüoğlu talked about the processes experienced in advertising agencies, and explained the dialogues between the advertiser customer and the advertising agency through advertising examples, stressing that advertising is a creative business, but no matter how much creative ideas you find, the last word is shaped by the requests of the advertiser. Advertising for traditional media is longer-term creation processes, but with the spread of social media digital ads come to the fore, Muftuoglu said, ads in these media are consumed quickly, so much creativity is not required to turn to ads, he said. Müftüoğlu emphasized that advertisements promoting products for people to make consumption become a commodity consumed with social media, and answered questions from students at the end of the program. |